Welcome to our Rapids Ford Lincoln website!!

VOTED #1 Peoples Choice Dealership of South Wood County. Full Service Repairs of all makes and models; Affiliated with ABRA Auto Body & Glass

We have a strong and committed sales staff with many years of experience satisfying our customers' needs and wants. Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing!

Our Goal is to make our customers part of our Family!  All New Way of  Selling to our New Family Members! 

If you don't see what you are looking for, click on CarFinder, fill out the form, and we will let you know when vehicles arrive that match your search! Or if you would rather discuss your options with our friendly sales staff, click on Directions for interactive driving directions and other contact information. We look forward to serving you!

Contact Info

Rapids Ford Lincoln LLC

4330 8th Street South Suite 100
Directions Wisconsin Rapids, WI 54494

  • Sales: 715-422-0050
  • Service: 715-422-0010
  • Parts: 715-422-0020

Showroom Hours

  • Monday 9am - 8pm
  • Tuesday 9am - 6pm
  • Wednesday 9am - 8pm
  • Thursday 9am - 8pm
  • Friday 9am - 6pm
  • Saturday 9am - 4pm
  • Sunday Closed