Experience the new Rapids Ford - We do things differently

"The greatest compliment we can receive is a referral from friends, family and satisfied customers"    Our goal is to make our customers part of our family!  Come and try our new way of purchasing your next vehicle!

  1. Rapids Ford Lincoln LLC

    4330 8th Street South Suite 100
    Wisconsin Rapids, WI 54494

    • Sales: 715-422-0050
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Welcome to Rapids Ford Lincoln LLC

The endgame of shopping for a new or used car at Rapids Ford Lincoln isn't just driving off our lot with the vehicle of your choice but making sure you enjoy every step of the process. We offer a combination of knowledgeable and experienced staff, a wide selection of models, and a customer service philosophy that is aimed at exceeding the expectations of our guests.

Since we opened, thousands of drivers have found peace of mind and satisfaction with the Rapids Ford Lincoln experience. Today, our dealership is an independently owned dealership that specializes not just in the models we sell, but helping our shoppers find the sedan, pickup, or SUV they want at a price that works for them. We accomplish this by holding true to our five core values of respect, honesty, excellence, teamwork, and enthusiasm to make sure you drive off our lot with both a smile, and a sense of lasting security.

Rapids Ford Lincoln is proud to serve Wisconsin Rapids, Nekoosa, Rudolph, and Port Edwards WI, as well as the Greater Central Wisconsin Area including Stevens Point, Plover, Marshfield, Waupaca, and Wausau.

Whether or not you're familiar with our lineup of new 2020 Ford Escape, Edge, Explorer, Expedition, Ranger, F-150, F-250 Super Duty or F-350 Heavy-Duty trucks, Fiesta and Fusion models, or our Mustang Performance line, our sales team is here to help you make an informed decision. If the upcoming 2021 Mach-E, Bronco, and Bronco Sport have your attention, we're with you! We're looking forward to bringing these exciting new models to your driveway as soon as possible. Each vehicle on our lot comes with a wide variety of technology and options that at times may make the process of selecting your new vehicle a daunting one. But you have nothing to worry about! We'll sit down with you, and help you select the best fitting model based on your needs, financial state, and living situation.

Rapids Ford Lincoln also offers a wide variety of used vehicle makes for those whose needs require a tried-and-true option. Whether you opt for a used Ford, a legacy model like Focus, Taurus, and Flex, or maybe a Chevrolet, Dodge, Chrysler, Ram, Kia, Mazda, Honda, Toyota, Nissan, Hyundai or something else for the lower cost, or find a sense of trust with a model with a few more miles on the odometer, we can help you find a quality vehicle that will continue to hold up to years of hard use. Better still, each model is inspected to meet or exceed our stringent standards of reliability and performance.

Have you found the perfect Ford or Lincoln? Let our Financing Team work their magic.

For many shoppers, finding the right financing agreement for their vehicle is the most stressful part of the process. However, the team at our finance center believe that peace of mind and buying or leasing on your terms is paramount. Together, we'll collaborate on the terms of a loan or lease that best fits your needs and situation. After all, going the extra mile so you can go the extra thousand is an integral part of our business.

Whether you purchased your car from us yesterday, last month, or last year, our focus on you and your vehicle's on-going well-being doesn't end when you drive off our lot. The Rapids Ford Lincoln service center is here to continue assisting you in any way we can to keep your car on the road. We specialize in everything from oil changes, powertrain maintenance, tire rotations, and quickly remedying any issue that emerges from a recall. You can also schedule online.

Please contact us by phone or email if you have any questions about our models or our services, or if you'd like to schedule a test drive. You can reach us at 715-422-0000. We look forward to seeing you!